PR: Weekend sweep for Matthew Latifi in ECKC opener

Matthew Latifi, a member of the Sofina Foods Drivers’ Development Program, made the most of his first Rotax regional race weekend taking the top spot in all official sessions at the newly renovated Goodwood Kartways in Stouffville, ON. The Toronto native calls Goodwood Kartways his home track and was on point in the Rotax Micro Max class as the Eastern Canadian Karting Championship kicked off the 2012 season. Under beautiful skies, a full field of Rotax racers looked to get the 2012 campaign off on the right start. Victories in both the opening rounds was what Latifi was focused on and the young racer was unstoppable as he made the most of the weekend to grab to the points lead.

“Matthew’s performance on the weekend was remarkable. For a nine-year-old I have never seen or worked with a driver with such focus and determination,” comments David Tennyson, driver coach for Latifi. “In only his first Micro Max race and his fourth race weekend ever, Matthew demonstrated he has what it takes to be a future superstar of karting.”

On Saturday in round one action, Latifi swept the day taking pole in timed qualifying followed by the win in the prefinal and the win in the final. Sunday was another perfect day for weather and Latifi would mount a repeat performance as the PSL Karting/CRG driver again took pole and lead every circuit to win the prefinal and the final, earing a second trip to the top spot on the podium.

Latifi earned two trips to the top of the podium in his first regional Rotax race weekend (Photo by: Cody Schindel - CKN)

Up next for Latifi and his Sofina Foods crew will be a round of the TRAK Club at Goodwood Kartways followed by round two of the Eastern Canadian Karting Championships taking place on June 17th at ICAR, located just east of Montreal at the Dorval Airport.

The Sofina Foods Drivers’ Development Program was created to help Canadian karting series offer young drivers a goal and a prize to work towards. In 2010 and 2011, the Sofina program supported the Eastern Canadian Karting Championship as well as Team Canada drivers going to the Rotax Max Challenge Grand Finals. The Sofina Foods Drivers’ Development Program is proud to support Canadian drivers reaching the international motorsports stage.

For more information about this release, please contact David Tennyson at davidten@h10media.com.

About Sofina Foods Inc.
Sofina Foods Inc. is a privately owned Canadian company headquartered in Markham, Ontario dedicated to providing great tasting, high quality food products for retail and foodservice. As one of the nation’s leading manufacturers of primary and further processed protein products, Sofina Foods has a broad portfolio of branded and private label pork, beef, turkey, and chicken products. Sofina’s family of branded products consists of: Lilydale, Janes, Mastro, San Daniele, Fearmans Pork, Fletcher’s, Vienna, Cuddy and Quality Meats. Sofina Foods currently operates 18 HACCP-approved manufacturing facilities (17 in Canada and one in the northwestern United States), three hatcheries and has over 4,700 employees.