Superkarts! USA today announced a new partnership with Bell Racing USA to promote Bell Helmets as the official helmet of SKUSA. The move serves as a step forward for the Temecula, California-based karting organization to partner with leading industry names and build alliances going forward.
“I’ve been a long time advocate of Bell Helmets, as far back as being a kart shop owner myself,” explained SKUSA principal Tom Kutscher. “Their products are second to none, and I’ve often thought they’d be a strategic fit for Superkarts! USA.” The partnership will see Bell Helmets have increased involvement across all SKUSA race series, including a presence at the flagship 2013 SKUSA Pro Tour National Championship.
In addition, every SKUSA member will be afforded a ‘SKUSA member’ discount to the tune of 15% on any Bell Helmet through any authorized retailer. To qualify, existing SKUSA members need only present their SKUSA license when purchasing a helmet. The offer cannot be combined with any additional offer, and is subject to local dealer terms and conditions.
“Partnerships like this really excite me,” added Kutscher. “Building value for our members by aligning with marquee companies is exactly the type of platform we aim to build for our members. This is the first of additional partnerships to be announced, creating enhanced benefit in being a SKUSA license holder.”
Rory Overmyer, Bell Racing USA’s racing and sponsorship coordinator, was equally enthusiastic. “We see Superkarts! USA as the pinnacle of kart racing in North America. Their drivers exemplify professionalism in the sport and we’re excited to partner with them as the official helmet of the organization.”
Full details, including terms and conditions, will be posted on the Superkarts! USA website within the month. A list of participating dealers can be found on Bell Racing’s web site by clicking: http://superkartsusa.com/bell-helmets.html